Hoi An, the food (& tourist) capital of Vietnam

We were quite excited to visit Hoi An, a “charming little town on a river & canal system, known for its food & allure”, I think largely due to a downtown area lit up w lanterns at night. Day one we spent wandering the town and eating, per usual. As the day wore on, I grew a bit weary as the volume of tourists in the old town only increased. I recalled something Clare, a Brit living in Saigon for 2 years teaching English whom we met at Doc Let, said about the city… “It’s 100% devoted to tourism but somehow it’s the most amazing place that you’ll just love.” I was not loving it that night as tourists w their selfie sticks were in my way, vendors harassing me to send a lighted candle down the canal so a wish would come true would not relent, & the locals handing out happy hour flyers to all the ladies enticing them to enter their bars were like mosquitos to my sweet blood. I went to bed thinking I was in a nightmare bc we had already paid 4 nights hotel. I thought I was going to love it & I was initially disappointed; but I refused to give up that easy.  Thankfully, I grew to like & appreciate the city over the next few days & found during the day, it’s much calmer & less overrun w tourists, so we tended to be out & about during the day & simply parked ourselves at night for dinner & drinks to minimize annoyances.
The food. The food is ridiculous & made any annoyances w the city so worth it. Starting w lunch on day 1. Blew my mind. Dumplings, spicy grilled scallops, Hoi An special banh mi (pork & sausage) & grilled prawns in tamarind sauce. Up to this point, I’d probably lost 5 lbs on the trip due to the activity, despite all the eating, but based on this lunch, Hoi An, as the “food capital of Vietnam”, came fully into focus so I thought I’d pack those 5 pounds right back on. Happily.
The local specialty is cao lao – noodles w pork & greens & amazing sauce plus the chili spice you add. I loved it so f’g much that I ate it 3 times in 24 hours (Amy only 2x), including from an amazing street food vendor.
It’s not only about food, it’s also about expert immediate tailoring. Apparently the thing to do is to show a picture of a dress/suit/etc, pick out the fabric & these seamstresses churn out a perfect replica in 48 hours inclusive of a couple fittings. Jobless, w more suits & dresses than I can count, but who doesn’t need one more? I found a great dress in this Saigon shop, when the shopgirl wouldn’t negotiate on price (WTF… Amy laughs at my negotiation obsession… I have to do it & I always feel like I get a deal but I’m sure I’m still getting ripped off; I just love the dance so much so Amy lets me take charge there; I wish we did this is the US), so I sneaked 3 perfect pics of it to have it recreated in Hoi An. But the process seemed so overwhelming as I bet the city has over 300 tailor shops & it turned me off so much night one, that my heart just wasn’t in it so I didn’t get it made.
Instead, we hung out w our hotel neighbors. By day, it’s an empty restaurant/bike & motorbike rental/laundry storefront run by the cutest old Vietnamese couple. They did our laundry for us one day for 60 cents per kg. They hounded us to come for coffee/lunch/drinks thereafter so we finally relented & found that at night, their charming little place turns into the hottest bar in town, managed by their grandson. They gave us a dope table overlooking the street & river & the cute old man let me use the private bathroom upstairs vs wait in line w rest of bar patrons. I felt like we made it.

 

The city






 

Pork & pork sausage bahn mi

 

 

Scallops

 

Prawns in tamarind sauce

 

Cao lao (no 1)

 

 

Grilled pork w chili & greens & chili & more chili, served wrapped roll style in a fresh rice paper. I love street food if you can’t tell. Amy is a good sport.

 

 

who made it

 

 

where i ate it (on the street in tiny chairs)

 

Cao lao (no 2)

 

 

Who made it


Amy w all the chili & sauce adds

 

Ridiculous papaya salad

 

Cao lao (no 3)

 

Open kitchen & these chicks rocked. This resto was the first one opened in Hoi An years ago by a woman whose parents shut down their street food stand. This is now 1 of 4 restos in Hoi An Vy own plus a cooking class (she might as well own the city). That very night we ate there, we happened to stumble upon the first ever Hoi An international food cestical w 12 famous chefs in town. Vy was the only chick on the stage. It was pretty dope.

 

 

Sorry mom. This is the best (grilled) eggplant I’ve ever had.

 

Our neighbor

 

15 thoughts on “Hoi An, the food (& tourist) capital of Vietnam

  1. Food looks amazing. I haven’t done grilled eggplant, so no apologies needed. Too bad you didn’t have time for a cooking class from her. And maybe you’ll find time & a tailor yet to get that dress made.

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  2. And I so love the connections you’re making with people that you encounter. I was talking with your Aunt Judy & she said that’s the best part of traveling in her opinion.

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  3. That food looks amazing!! Fun night at the bar, too. I love your last line of this post, lol. Hope you are doing well on your own. Love ya!!

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  4. My goodness – that food looks amazing! We are going to have to go on a mission to find cao lao someplace in Chicago whenever it is that you return!! 😉

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  5. Looks great! I can see why you ate it 3 times! The noodles look so saucy and delicious! And that old guy neighbor is cute! (You know I love old people)

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